Coca-Cola and Pepsi have introduced Rs.10 no-sugar options to counter the intensifying competition from Campa Cola and the surging demand for healthier drink choices.
This strategic initiative is designed to appeal to health-conscious consumers while reinforcing their dominance in the Indian soft drink sector.
Reasons Behind This Decision:
– Increasing consumer preference for low-calorie beverages
– Heightened competition due to Campa Cola’s resurgence
– Expansion into more affordable market segments
– Growing awareness of sugar-free alternatives
As the beverage landscape continues to change, will consumers opt for healthier soda options?
Share your opinions in the comments!
